The short versionLinkedIn is testing a feed with two tabs: Network, with posts from people you've connected with or followed, and For You, which recommends posts including from outside your network. Chief Product Officer Hari Srinivasan announced the test on September 18, 2026. It's limited, and LinkedIn hasn't said how many people have it or when it might expand. If it spreads, reach could depend less on follower count and more on whether a post is worth passing on.
LinkedIn is testing a feed that could make your follower count matter a lot less. The feed is split into two tabs, Network and For You, in a limited test confirmed by Chief Product Officer Hari Srinivasan.
What happened
Srinivasan announced the trial in a LinkedIn post on September 18, as Social Media Today reported. His description of the first tab: "The Network tab helps you stay connected to your network, ie the people you have explicitly connected or followed." The second tab, For You, is designed to help people stay informed, with posts from inside and outside their network.
On October 12, Israel Hayom reported that the test is still limited. LinkedIn hasn't said how many users have it or when it might expand.
The details
According to Israel Hayom, LinkedIn's feed ranking already looks at things like industry, skills and experience, and at the content people read, engage with or scroll past. A separate For You tab would give that ranking more room to show posts from people you've never connected with.
Israel Hayom's analysis: an executive with a few hundred followers could reach people well outside their network. It also notes it's too early to know the real effect. The same report says LinkedIn reported in September that views of content it classed as "AI slop" fell 40%.
Social Media Today is skeptical about adoption, noting that LinkedIn's earlier alternative feed tests haven't seen an expanded launch.
Why brands should care
On most of LinkedIn today, reach starts with your connections. A For You tab built on relevance would reward posts that are worth passing on, whoever wrote them. For founders and small teams without big followings, that's an opening. For accounts that rely on reach from follower count alone, it's a warning.
What to do
Our suggestions, not LinkedIn guidance:
- Write for the share. Eli Igra Serfaty, CEO of MAIA Digital, told Israel Hayom the test is whether someone in your industry would share the post with a colleague because they learned something.
- Teach one thing per post. A specific how-to or number from your own work beats a general opinion.
- Don't change everything yet. It's a test, not a rollout. Keep showing up for your network too.
Sources
- Israel Hayom: LinkedIn tests new feed inspired by TikTok (Oct 12, 2026)
- Social Media Today: LinkedIn tests Network tab to encourage engagement among connections (Sep 20, 2026)
FAQ
What are LinkedIn's Network and For You tabs?
In LinkedIn's test, the Network tab shows posts from people you've explicitly connected with or followed, and the For You tab recommends posts to keep you informed, including from people outside your network.
Is LinkedIn's new feed available to everyone?
No. It's a limited test. LinkedIn hasn't said how many users have it or when it might expand.
Does follower count matter less on LinkedIn now?
Not yet. It's a test, and Israel Hayom notes it's too early to know the effect. If a For You tab rolls out widely, accounts with small followings could reach people outside their network.
