The Brief
The platform updates, campaigns and founder moves that matter for brands, in about three minutes. Launching soon. Join the list and you'll be first to get it, free.
Marketing news.
Before it's news.
The platform updates, campaigns and founder moves that matter, in a 3-minute read. The Brief is launching soon. Join the list for early access.
Three sections. Three minutes.
What changed
Instagram, TikTok, Meta, Google and AI tools. The updates that affect brands, without the noise, each one linked to its source.
What worked
Campaigns and founder moves worth learning from, and the specific reason they worked.
What to do
One practical takeaway in every issue that you can use the same day, whether you run your own social or manage a team.
Built for busy founders
- When: launching soon. We'll email everyone on the list when the first issue is ready.
- How long: about three minutes to read.
- Who it's for: founders, marketers and anyone running a brand's social.
- What it costs: nothing. Unsubscribe anytime with one click.
- How we report: every fact links to its source. If something is unconfirmed, we say so.
Built from recent Engage Era stories.
- AI
Stop Putting AI Food Photos on Your Menu
Diners are calling out restaurants for fake-looking food photos, and big outlets are covering it. The fix costs nothing: shoot your real dishes on your phone, by a window.
- Platforms
Meta Banned TikTok's Ads, and Any Ad That Links to TikTok
Meta is blocking ads from TikTok's parent company, and the ban reaches any advertiser whose campaign links to TikTok. If you run or boost Facebook or Instagram ads, check where they send people.
- Platforms
Google Maps Ranked Restaurants by What Their Reviews Say
Google's first Fan-Favorite Dining List measured food trends by the dishes people name in their reviews. For a local restaurant, the words guests write are part of what Maps reads.
The takeaway: pick one change above that touches your channels this week and test it before your competitors do.