The short versionOn October 13, 2026, Meta announced it's rolling out Your algorithm on Facebook, where people can add and manage the topics they want to see in Feed and Reels. It's in the three-dot menu. After tapping Interested or Not interested, Facebook may ask follow-up questions people answer in their own words, and Meta says recommendations update in real time. Meta says large language models help its ranking understand the interests, context and intent behind those words.
Facebook's algorithm now takes requests. People can tell it what they want to see, in their own words, and Meta says the feed adjusts right away. For businesses, that puts a premium on being easy to describe.
What happened
On October 13, Meta announced: "We're rolling out Your algorithm, where you can directly add and manage the topics you want to see in Feed and Reels." Meta says you can find it in the three-dot menu, which it updated on every post to make these tools easier to reach.
The details
Feedback in your own words. "After clicking 'Interested' or 'Not interested,' we may ask follow up questions for more detail on what you liked or disliked," Meta says. People can say what they want more or less of, "and your recommendations will update in real time."
The AI behind it. Meta says large language models are helping its ranking systems: "LLMs can incorporate the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to." That's Meta's description of its own system.
Not the first. Instagram introduced a similar Your Algorithm tool for Reels in December 2025, starting in the US, according to TechCrunch. Meta didn't give markets or a completion date for the Facebook rollout.
Why brands should care
If people start telling Facebook "more local coffee shops" or "less fitness content," the system has to decide which posts match those words. Meta hasn't said how this affects Pages. But a business whose posts clearly say what it does, and where, is easier to match than one that's vague.
What to do
Our suggestions, not Meta guidance:
- Say what you do and where. Use plain words in captions: "family-run bakery in Austin," not just "new drop."
- Stick to two or three topics. Consistent themes are easier for people, and ranking systems, to recognize.
- Watch your Reels reach. If it shifts in the coming weeks, this rollout may be part of why.
Sources
- Meta Newsroom: Introducing Your algorithm on Facebook (Oct 13, 2026)
- TechCrunch via Yahoo: Instagram's algorithm tool (Dec 2025)
FAQ
What is Your algorithm on Facebook?
A space where people can add and manage the topics they want to see in Feed and Reels. Meta says you can find it in the three-dot menu.
Can you tell Facebook what you want to see in your own words?
Yes. After clicking Interested or Not interested, Facebook may ask follow-up questions, and you can say in your own words what you want more or less of. Meta says recommendations update in real time.
How does this affect business pages?
Meta hasn't said. Our view: if people describe what they want in plain words, posts that clearly say what you do and where are easier to match.
