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Google's New AI Costs About a Fifth of What Its Rivals ChargeMeta's New AI Model Costs Less Than Half What Its Top Rivals ChargeLinkedIn Is Testing a Feed Where Your Follower Count Matters LessStop Putting AI Food Photos on Your MenuMeta Banned TikTok's Ads, and Any Ad That Links to TikTokGoogle Maps Ranked Restaurants by What Their Reviews SayFanta's Halloween Ad Has People Swearing Off FantaRyan Serhant Will Post a Video Every Day for a Year. It's Not Him.The Brief: launching soon. Join the list
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Engage Era Studio

We cover what works.
Then we build it.

The same team that reports on marketing every day runs social for founders, artists and brands with something to say. We work with a small number of partners at a time.

01

Strategy

Brand Blueprints and growth audits. Who you are online and exactly what to post.

02

Content

Shoots, edits and founder content built for how each platform works right now.

03

Social & paid

Full social management, organic growth and paid social on Meta and TikTok.

04

Search

SEO and AEO content that ranks on Google and gets recommended by AI.

Brands we've created forSoFiOil Nut BayGood MoleculesRise AboveRomeBetter Life WorkBeardy Brandon

We don't publish client results. We walk through them on the call.

Work with Engage Era Studio

Services, process and applications live on the Studio page.

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Stop Putting AI Food Photos on Your Menu

Stop Putting AI Food Photos on Your Menu

AI · Oct 12, 2026 · 4 min read

Diners are calling out restaurants for fake-looking food photos, and big outlets are covering it. The fix costs nothing: shoot your real dishes on your phone, by a window.

Meta Banned TikTok's Ads, and Any Ad That Links to TikTok

Meta Banned TikTok's Ads, and Any Ad That Links to TikTok

Platforms · Oct 10, 2026 · 4 min read

Meta is blocking ads from TikTok's parent company, and the ban reaches any advertiser whose campaign links to TikTok. If you run or boost Facebook or Instagram ads, check where they send people.

Google Maps Ranked Restaurants by What Their Reviews Say

Google Maps Ranked Restaurants by What Their Reviews Say

Platforms · Oct 9, 2026 · 4 min read

Google's first Fan-Favorite Dining List measured food trends by the dishes people name in their reviews. For a local restaurant, the words guests write are part of what Maps reads.

Fanta's Halloween Ad Has People Swearing Off Fanta

Fanta's Halloween Ad Has People Swearing Off Fanta

Campaigns · Oct 9, 2026 · 4 min read

Moviegoers who saw Fanta's AI-built Halloween ad before films called it AI slop, and many say they're done with the drink. The lesson for a local Halloween promo is simple: keep the product real.

Ryan Serhant Will Post a Video Every Day for a Year. It's Not Him.

Ryan Serhant Will Post a Video Every Day for a Year. It's Not Him.

AI · Oct 9, 2026 · 4 min read

The real estate star's AI avatar will post daily for a year on a separate channel, labeled as AI, with every script written by his team. If you're the face of your business and hate filming, the setup is the part worth copying.

Meta Reviews Your Landing Page Too

Meta Reviews Your Landing Page Too

Platforms · Oct 8, 2026 · 4 min read

Meta says it now better understands where an ad leads, not just what it shows. For a small business running Meta ads, the fix is simple: make sure the ad and the page tell the same story.

The Brief · Launching soon

Marketing news.
Before it's news.

The platform updates, campaigns and founder moves that matter, in a 3-minute read. The Brief is launching soon. Join the list for early access.

Free. We'll email you when it launches.